ABOUT US

Our story

Our OPERATION

Our FLAGSHIP BRANDS

Established in 2012 as Shin Group with offices in Hong Kong and Taiwan, we began with a small team of three, fueled by a vision to lead the industry.

Over the past decade, Shinano has evolved into the global brand principal and producer for multiple top spirits brands worldwide, supported by an extensive international sales network.

Headquartered in Osaka, Shinano is a global leader in premium wines and spirits. Partnering with top distilleries and breweries, we curate exceptional brands like Shinobu Whisky, Kujira Whisky etc.

Our flagship brands currently include Shinobu Whisky, Shin Whisky, Kujira Whisky, Masahiro Whisky, Kaijin Whisky, SeaRa Vodka, Masahiro Okinawa Gin, Shanhailan Ryukyu Baijiu, Gekiuma Ready-To-Drink cocktails and other spirits.

Our story

Established in 2012 as Shin Group with offices in Hong Kong and Taiwan, we began with a small team of three, fueled by a vision to lead the industry.

Over the past decade, Shinano has evolved into the global brand principal and producer for multiple top spirits brands worldwide, supported by an extensive international sales network.

Our DISTILLERIES

In addition to our global reach, we have strong partnerships with esteemed entities like the Shinobu Distillery in Niigata and the Masahiro Distillery in Okinawa. These collaborations allow us to co-create premium brands for both domestic and international markets.

Masahiro Shuzo

Okinawa, Japan

Enhancing tradition with modern business philosophy for over 140 years. Masahiro Distillery now proudly stands as the first in the region to attain the prestigious ISO 9001 certification (the international standard for a quality management system), demonstrating their unwavering commitment to quality.

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Shinobu Distillery of Niigata Beer Co

Niigata, Japan

As the first whisky distillery to represent the prefecture of Niigata, Japan, Shinobu stands a testament to the artistry and pioneering spirit of its founder, Ken Usami. Usami dreamt of crafting a local whisky that reflected the rare natural wonders that Niigata has to offer, most notably its “three white treasures” - snow, rice, and water.

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Our Mission

As the brand principal and producer for well-known brands from renowned distilleries and breweries in Japan, Shinano has established itself as a leading professional agent in both local and global markets.

Integrity and honesty

Shinano has always adhered to the principles of integrity and honesty in our collaboration with global clients and partnering producers.

We aim to deliver the most genuine, highest quality alcoholic products straight from the source to our customers.

Balanced and Comprehensive

In addition to Japanese spirits, Shinano produces and distributes a broad range of other alcoholic beverages such as Scotch Whisky, Sake, Plum Wine, Shochu, Craft Beer, Ready-to-Drink cocktails (RTDs), and Baijiu.

We continuously diversify our product portfolio to meet the needs of our customers, striving to set trends in drinking culture and lifestyle.

Imaginative and Creative

In addition to Japanese spirits, Shinano produces and distributes a broad range of other alcoholic beverages such as Scotch Whisky, Sake, Plum Wine, Shochu, Craft Beer, Ready-to-Drink cocktails (RTDs), and Baijiu.

We continuously diversify our product portfolio to meet the needs of our customers, striving to set trends in drinking culture and lifestyle.

Integrity and honesty

Shinano has always adhered to the principles of integrity and honesty in our collaboration with global clients and partnering producers.

We aim to deliver the most genuine, highest quality alcoholic products straight from the source to our customers.

The Shinano River is Japan's longest and one its best known rivers.

Its source is at Kobushi-ga-dake located around the border between Nagano, Saitama and Yamanashi prefectures. It runs through both Niigata and Nagano prefectures and flows into the Sea of Japan.

Currently, Shinano has an expanding distribution network covering more than 50 countries and markets worldwide.

We collaborate with over 100 distributors and large retailers in the United States, Europe, Greater China, Southeast Asia, South Africa, and Latin America to increase brand awareness in various markets across the globe.

With headquarters based in Osaka, Japan, Shinano operates in Shanghai, Taipei, Singapore, and Hong Kong, establishing itself as a group enterprise specializing in market development and distribution with deep roots in the alcohol-beverage industry. we are committed to excellence and continuous growth, aiming to be a leading creator of premium alcohol brands globally.