"SHINOBU"
means "forbearance" in Japanese.
Symbolizing the spirit of a samurai, like making great spirits which takes time, patience and persistence.
01
Snow
Water
White Rice
NIIGATA THREE WHITE TREASURES
It is also a naturally blessed environment for pure water source; thus a perfect location for making whisky. In winter, when humid air from the sea passes over the Japan and travels to the pacific left side, it causes Niigata snowfall to reach up. The snow remains in mountain top, and gradually melts from the middle of summer and flows through the rivers in Niigata. This water eventually comes back to become the pure water source of local breweries and distilleries.
02
INHERITANCE OF
THE SAMURAI SPIRITS
In the distillation house, there is a passionate whisky enthusiast and experienced Master Blender, “Usama Ken”, who is also the founder of Niigata Beer Co. Ltd.. As an innovator at heart, Mr. Usami was the first brewer to apply secondary bottle fermentation and aging in Niigata Beer.
Samurai Spirits
Craftmanship
03
THE RARE AND UNIQUE TO JAPAN
JAPANESE MIZUNARA OAK:
Mizunara oak, one of the rarest and most expensive types of oak in the world. Its story is deeply rooted in Japanese history. During World War II, Japan was economically blocked by various countries and could not import oak barrels. At the end of the war, Japan soon faced shortages of imported casks, so whisky makers had to begin to use the native oak, Mizunara.
The uniqueness of Mizunara oak is that it takes 200 to 500 years for the plant itself to be made as wooden barrels. It can blend with other flavors well, and offer offers complex notes of sandalwood, coconut, spice and Japanese incense, displaying the refinement of oriental flavour with powerful yet velvet mouthfeel.
